SHR Jewelry Group
Welcome to SHR Jewelry Group—a creative full service jewelry company with expertise in brand building, product development and licensing. Powered by the imagination and business acumen of its expert team, SHR is adept at crafting market-ready jewelry and watch programs to turn concept into enterprise.
Whether translating a known brand into jewelry or developing a new product, SHR applies its unique style of creativity and process that leverages its deep capabilities in design, manufacturing, merchandising, marketing and distribution.
Fashion & Licensing
The SHR Jewelry Group has developed an intuitive sense for the fine and fashion jewelry market, and for understanding how to best position licensed consumer brands within it—as exemplified by its translation of the Hello Kitty brand into fine jewelry. SHR’s extensive relationships ensure the selection of the right retail partner for each of its brands.
With more than three decades of experience in the men’s fine and fashion jewelry categories, SHR has built a reputation for innovative product and concept development. Its recent creation of a new merchandising and display system, The Men’s Corner™, and its license with the Esquire Brand, owned by Hearst Corporation, further differentiates the company from its competitors. Its exploratory work with new metals and materials continues to result in fresh and contemporary collections.
Miracle Links™ was developed to fill a void in the marketplace as the one and only iconic gift to celebrate the birth of a child. SHR created and designed the patent-pending product, its verbal and visual identity, its positioning and an integrated consumer marketing plan for launch with its retail partners.
Setting examples in social responsibility has long been part of the ethos at SHR. One of the most visible industry initiatives, the Diamond Empowerment Fund, an international non-profit organization, was co-founded by SHR’s founder, Scott H Rauch. He is also a co-creator of the iconic green bracelet which continues to generate significant revenue for its work in supporting education initiatives in diamond-producing countries and communities where the industry does business.
SHR has many relationships in the world of entertainment, sports and society that continue to open doors for the company. Its breakthrough partnership with Russell Simmons led to the first nationally promoted men’s jewelry collection inspired by the hip hop culture, while a special high-end Hello Kitty collection was created in partnership with Kimora Lee Simmons.
The SHR Jewelry Group is supported by the considerable strength and capabilities of its partner companies— global diamond powerhouse and sightholder M Suresh and SDC Designs, best known for its creation of the Vera Wang Love licensed bridal and fashion jewelry brand.
To learn more about the SHR Jewelry Group and its licensing and branding expertise please submit your name, email and a short message and we will reply as soon as possible. We look forward to hearing from you.