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Brand Building
SHR can help create and build brands to exploit white spaces, leverage trends and help its customers establish differentiation in the marketplace.
Product Development
A seasoned team with deep design, manufacturing and sourcing experience consistently delivers contemporary, saleable, on-trend product.
Licensing
The SHR Jewelry Group has developed an intuitive sense for the fine and fashion jewelry markets, and for understanding how to best position licensed consumer brands within it.
About US
Scott Rauch, CEO
Welcome to SHR Jewelry Group – a creative full-service jewelry company with expertise in brand building, product development, and licensing. We are best known for our category-leading men’s jewelry and marketing programs, powered by the imagination and business acumen of our expert team. Our process is based on extensive market research to identify trends and white spaces in order to develop products that will help differentiate our partners for success.
Our Services
Research-Driven Product Development
We identify opportunities through extensive marketplace and trend analysis, and with our consumer product research on style, price and design, SHR delivers product that sells.
Supply Chain Expertise
Our access to high quality raw materials, unrivaled production knowledge and extensive relationships facilitate SHR’s supply chain efficiency that translates into value for our customers and on-time delivery.
Branding & Marketing Leadership
SHR has considerable experience establishing strong brand identities across all consumer touchpoints, from online brand pages to point of sale displays, consumer collateral and custom packaging.
Global Retail Relationships
SHR’s reputation in the industry and its active relationships with some of the largest and most important retailers in the world allow us to execute market programs efficiently and effectively.
Data-Driven Strategies to Create Growth
SHR’s proven approach of management through measurement and ongoing analysis of sales, inventory and market dynamics provide us and our customers with information needed to maximize growth.
In-Store & Online Retail Support with Drop-Ship Capability
With an unwavering focus on sell through, SHR provides our customers with staff training, consumer education, digital assets and a full-service fulfillment center with drop-shipping as needed.
Our Work
Esquire Men's jewelry
SHR partnered with Hearst Corporation to launch Esquire Men’s Jewelry brands. The collection is now available online and in stores nationwide.
Peace and Love
A diamond jewelry collaboration with designer and philanthropist Nancy Davis to promote the power of peace & love to heal, transform, unify and inspire.
KingKa Men's jewelry
SHR partnered with European brand Kingka for North American distribution. A new contemporary men’s collection inspired by the textures and patterns of the natural world.
Miracle links
SHR Jewelry Group created, patented, trademarked & successfully proved concept at retail. Designed to be the next cultural imperative after the engagement ring & wedding band.
Anne Geddes
SHR Jewelry Group partnered with famed baby photographer and global advocate for children, Anne Geddes, to create a limited-edition pearl jewelry collection inspired by her iconic images.
EstD. 1933
An elevated contemporary men’s collection created in partnership with Esquire that celebrates the heritage of the iconic lifestyle brand.
I Can. i will.
A diamond jewelry collection created around an iconic 4-pointed symbol that represents a woman’s personal power and celebrates who she is and who she will become.
LoveSparks
An exciting bridal line designed with a special diamond suspended in the gallery that dances magically beneath the center stone, reflecting fire and brilliance from every angle.
Our partners
Along with partner companies SDC Designs and M Suresh, we have significant expertise in branded and licensed collections in bridal and fashion jewelry.
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Our Team
It’s easy to forget that the business we are in is all about celebrations and happy times in people’s lives. This is a fact that we as a team try to remind ourselves of, and it allows us to maintain our vision and our passion.
community - Diamonds Do Good
Co-founded by SHR CEO Scott Rauch, Diamonds Do Good is a global nonprofit organization supported by the international natural diamond industry, whose mission is supporting programs that develop and empower people in natural diamond communities and sharing these stories of positive impact.
Start Working With SHR
To learn more about the SHR Jewelry Group and find out how we can help you, please contact us.
